Primal Europe powered by RutrainingToday/Bike Chain Ricci Launched

Jan 16, 2011

PRIMAL EUROPE POWERED BY RUTRAININGTODAY.CO.UK/BIKECHAIN RICCI TEAM PRESENTATION PRESS RELEASE

Today Primal Europe Plymouths newest and most ambitious cycling team was presented to the Public at the Royal Oak Inn Meavy near Plymouth.

L to r back row

Keith Satchwell, Junior Heffernan, Jason flooks,

L to r Front row

James Smith, Craig Bellew, Judith Smith, Martin Smith, James Williams

The associated development club were able to ride with the Elite team and sample some of the sponsored products on show.  Team Manager James Smith “ this team is about being inclusive so the guys who are not sponsored can still ride for the team join in on the presentation day and gain some great discounts on products, this is a new and hopefully sustainable way of producing a top level racing team”.

Ladies Team

L to R Sorrelle LeCornu, Ali Holland, Emm Whittlesea and Fleur Stoops

After a short photo opportunity the riders and guests left for a short two hour ride around the surrounding Devon countryside.  Martin Smith Team rider “I grew up just around the corner from here in Yelverton so to now ride for an Elite cycling team in the same area is a bit of a turn up for the books but I am really proud to be putting on the stripes”.

The team kit is a striking white kit with black stripes – Judith Smith CEO www.rutrainingtoday.co.uk “I am really proud to see all of the riders in the kit after all of the hard work everyone has put into the team.  I would like to thank the guys at Ride Plymouth Cycle fitting service who came up with the design for the kit and car.  I am sure you won’t miss us at Lincoln or Rutland.  I think it is also worth thanking Primal Europe who produced an excellent standard of kit for the British weather”.

After a short burn up and a few more photos the team headed back to Meavy to enjoy an excellent lunch as provided by the guys at the Royal Oak Inn Meavy.  A mouth-watering choice of Chicken curry, vegetable curry or chilli awaited around twenty five cyclists.  Judith Smith “I was amazed to see the spread that the Royal Oak Inn had put on, this kind of personal investment by the local community is heartwarming.”

After a hearty lunch Judith Smith was presented with flowers from the team for all of her hard work in putting together the day.

The full list of riders follows

Mens team;

James Smith – 1^st Cat

James Williams – Elite

Martin Smith – Elite

Junior Heffernan  – 1 st cat

Craig Bellew 2^nd cat

Keith Satchwell – 3^rd Cat

Ladies Team

Emm Whittlesea – South West Road Series Champion

Ali Holland National Masters Champion

Fleur Stoops

Sorrelle Le Cornu

Heather Booth

The full sponsors include;

www.sunwise.co.uk – Sunglasses

www.cnpprofessional.co.uk – nutrition

www.smartwool.co.uk – socks

www.rideplymouth.co.uk – professional cycle fitting service

www.rutrainingtoday.co.uk – cycling website online shop

www.primaleurope.com – custom cycle clothing

www.subarmour.co.uk – compression and baselayer technology

Trek bicycles

Bike Chain Ricci – Cycling Retail Store and Cycle Hire facility